SPS-155: Mailing Lists: The Necessity of Newsletters – with Erica Ridley

Regency romance author Erica Ridley shares her top tips and strategies for engaging with readers and building a community of fans via a newsletter list.

This week’s highlights include:

1. Upcoming 2019 conferences where Self-Publishing Show will have a presence

2. Why having a newsletter list is important for authors

3. Tips for customizing emails based on reader store preference

4. Recommendations for newsletter services

5. Tips on automated email sequences and wording that’s attractive to readers

6. Advanced tips about using tags in automation

7. Providing a media kit for interested reviewers at launch time

8. Why unsubscribes are good for authors

Resources mentioned in this episode:

PATREON: Self Publishing Formula Show’s Patreon page

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