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PRIVACY POLICY

Privacy Policy

The Self Publishing Formula Limited

Last updated: [Insert date]

The Self Publishing Formula Limited respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, join our email list, download our free resources, register for webinars, purchase our products or otherwise interact with us.

We are based in the United Kingdom and comply with applicable UK data protection laws, including the UK GDPR, the Data Protection Act 2018 and, where relevant, the Privacy and Electronic Communications Regulations.

1. Who we are

The Self Publishing Formula Limited is a UK-based company providing education, resources, training, events and information for authors and publishers.

For the purposes of data protection law, The Self Publishing Formula Limited is the “controller” of the personal data we collect and use.

Company name: The Self Publishing Formula Limited
Contact email: [Insert privacy/contact email]
Registered office: [Insert registered office address]
Company number: [Insert company number]

If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at:

Email: [Insert email address]

2. The personal data we collect

We may collect the following types of personal data:

Information you provide directly

This may include:

  • Your name.

  • Your email address.

  • Your country or location, if provided.

  • Your billing and payment details, where you buy a product or service.

  • Your login details, if you create an account.

  • Your communication preferences.

  • Information you submit through forms, surveys, webinar registrations, comments, support requests or email replies.

Information collected automatically

When you use our website, we may collect technical and usage information, including:

  • IP address.

  • Browser type and version.

  • Device type.

  • Operating system.

  • Time zone setting.

  • Pages visited.

  • Links clicked.

  • Referring website.

  • Approximate location.

  • Cookie and tracking information.

Information from third parties

We may receive information from service providers we use to operate our business, such as payment processors, email marketing platforms, webinar providers, analytics providers, advertising platforms and course delivery platforms.

3. How we use your personal data

We use your personal data for the following purposes:

To provide our services

We use your information to:

  • Send you resources you have requested.

  • Register you for webinars, courses, events or downloads.

  • Provide access to purchased products or services.

  • Process payments and manage orders.

  • Provide customer support.

  • Respond to enquiries.

To send email marketing

If you sign up to our email list, download a free resource, register for a webinar, buy from us, or otherwise opt in to receive communications, we may send you emails about self-publishing, book marketing, writing, publishing tools, courses, events, offers and related resources.

You can unsubscribe from our marketing emails at any time by clicking the unsubscribe link in any email we send, or by contacting us directly.

To improve our website and services

We may use your information to:

  • Understand how people use our website.

  • Improve our content, products and services.

  • Test and improve our marketing.

  • Monitor the performance of our emails, adverts and landing pages.

  • Troubleshoot technical issues.

To advertise to relevant audiences

We may use personal data, including email addresses, to create advertising audiences on platforms such as Meta/Facebook, Google or other advertising networks.

This may include uploading a securely hashed version of your email address to an advertising platform so that we can:

  • Show relevant adverts to people who have already interacted with us.

  • Exclude existing subscribers or customers from certain campaigns.

  • Create “lookalike”, “similar” or comparable audiences of people who may be interested in our services.

The advertising platform uses the data to match users on its own platform. We do not receive your personal social media profile information from these platforms.

You can opt out of this use of your data by contacting us at [Insert email address]. You may also be able to control advertising preferences directly through the relevant advertising platform.

To comply with legal obligations

We may use your data to:

  • Keep appropriate business and tax records.

  • Comply with legal, regulatory and accounting obligations.

  • Respond to lawful requests by public authorities.

  • Protect our legal rights.

4. Our lawful basis for using your data

Under data protection law, we must have a lawful basis for using your personal data.

Depending on the situation, we rely on one or more of the following lawful bases:

Consent

We rely on consent where you have clearly agreed to receive marketing emails, accept non-essential cookies, or otherwise agree to a particular use of your data.

You can withdraw your consent at any time.

Contract

We use your data where necessary to provide a product or service you have bought or requested from us.

Legitimate interests

We may use your data where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

This may include:

  • Improving our website and services.

  • Understanding our audience.

  • Sending relevant communications to existing customers, where permitted.

  • Preventing fraud or misuse.

  • Promoting our products and services.

  • Creating advertising audiences, including lookalike audiences, where lawful and appropriate.

Legal obligation

We may use your data where necessary to comply with legal obligations, such as accounting, tax, company law or regulatory requirements.

5. Email marketing

We only want to send emails to people who want to hear from us.

You may receive marketing emails from us if:

  • You signed up to our email list.

  • You requested a free resource.

  • You registered for a webinar or event.

  • You bought a product or service from us.

  • You otherwise gave us permission to contact you.

Every marketing email we send includes an unsubscribe link. You can unsubscribe at any time.

If you unsubscribe, we may keep a limited record of your email address to ensure we do not send you further marketing emails.

6. Cookies and similar technologies

Our website may use cookies and similar technologies to:

  • Make the website work properly.

  • Remember your preferences.

  • Understand website usage.

  • Improve performance.

  • Measure marketing campaigns.

  • Show relevant advertising.

Some cookies are necessary for the website to function. Others, such as analytics or advertising cookies, may require your consent.

Where required, we will ask for your consent before placing non-essential cookies or similar technologies on your device. You can change your cookie preferences through our cookie banner or settings tool, where available.

You can also manage cookies through your browser settings.

The ICO confirms that PECR applies to cookies and similar technologies, and that where cookies involve personal data, UK GDPR may also apply.

7. Who we share your data with

We do not sell your personal data.

We may share your data with trusted service providers who help us operate our business, including:

  • Email marketing providers.

  • Website hosting providers.

  • Payment processors.

  • Course or membership platforms.

  • Webinar platforms.

  • Customer support tools.

  • Analytics providers.

  • Advertising platforms.

  • Accountants, lawyers and professional advisers.

  • IT and security providers.

These providers are only permitted to use your data as necessary to provide services to us and must protect your data appropriately.

We may also share data where required by law, regulation, court order or government authority.

8. International data transfers

Because we have subscribers and customers around the world, and because many of our service providers operate internationally, your personal data may be transferred outside the United Kingdom.

Where we transfer personal data internationally, we take appropriate steps to protect it, such as using recognised safeguards including adequacy regulations, standard contractual clauses or equivalent legal mechanisms where required.

9. How long we keep your data

We keep your personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we keep data depends on the type of data and the reason we collected it.

For example:

  • Email subscriber data is usually kept until you unsubscribe or ask us to delete it.

  • Customer and transaction records may be kept for accounting, tax and legal purposes.

  • Support enquiries may be kept for a reasonable period so we can respond properly and maintain records.

  • Analytics data may be retained in aggregated or anonymised form.

When we no longer need your personal data, we will delete it, anonymise it or securely archive it.

10. How we protect your data

We take appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

These measures may include:

  • Secure systems and platforms.

  • Password protection.

  • Access controls.

  • Encryption where appropriate.

  • Secure payment processing through third-party providers.

  • Staff and contractor access limited to those who need it.

No website or online service can be guaranteed to be completely secure, but we take reasonable steps to protect your information.

11. Your data protection rights

Depending on your location and applicable law, you may have the following rights:

  • The right to access the personal data we hold about you.

  • The right to correct inaccurate or incomplete data.

  • The right to ask us to delete your data.

  • The right to restrict how we use your data.

  • The right to object to certain uses of your data, including direct marketing.

  • The right to withdraw consent where we rely on consent.

  • The right to data portability.

  • The right to complain to a data protection authority.

You can exercise these rights by contacting us at:

Email: [Insert email address]

We may need to verify your identity before responding to a request.

12. Your right to object to marketing

You have the right to object to the use of your personal data for direct marketing at any time.

This includes marketing emails and certain forms of profiling or audience creation for advertising purposes.

If you object, we will stop using your personal data for direct marketing.

You can object by:

  • Clicking the unsubscribe link in our emails.

  • Contacting us at [Insert email address].

  • Adjusting your preferences where we provide a preference centre.

13. Children’s privacy

Our website, products and services are intended for adults, particularly authors, publishers and people interested in self-publishing.

We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take appropriate steps to delete it.

14. Third-party links

Our website and emails may contain links to third-party websites, platforms, tools or services.

We are not responsible for the privacy practices, content or security of third-party websites. You should read the privacy policies of any third-party sites you visit.

15. Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office, which is the UK regulator for data protection.

ICO website: ico.org.uk

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last updated” date at the top of this page. If the changes are significant, we may take additional steps to notify you.

17. Contact us

If you have any questions about this Privacy Policy or how we use your personal data, please contact us:

The Self Publishing Formula Limited
Email: support@learnselfpublishing.com
Address: Windover House, Salisbury, SP1 2DR

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