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DAY 2: MASTER THE MONEY-MAKERS

Choose your path. Laser-focused learning.

 

ADVANCED FACEBOOK ADS: Data-Driven Campaigns for Serious Marketers dives into the strategies behind profitable Meta advertising. In this session, Gerry Kilby breaks down how to use data, testing, and smart targeting to build campaigns that consistently deliver results. He’ll explore how to optimise performance, identify winning ads, and scale campaigns effectively helping authors turn Facebook ad spend into reliable profit engines.

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GETTING STARTED WITH FACEBOOK ADS: A Beginner’s Roadmap offers a clear, confidence-building introduction to Meta advertising for authors. In this session, Tom Ashford walks through the fundamentals of setting up campaigns, understanding targeting, and creating ads that reach the right readers. Designed for beginners, it’s a practical guide to help authors take their first steps into Facebook advertising with clarity and confidence.

 

AMAZON ADS MASTERY: Advanced Strategies to Dominate the Marketplace brings together Ricardo Fayet and Sara Usera for a deep dive into taking your advertising to the next level. Moving beyond the basics, this session explores advanced tactics for optimizing campaigns, scaling what works, and using data to reach the right readers. Drawing on their extensive experience in author marketing, Ricardo and Sara will share practical strategies to help authors get more visibility, stronger results, and better returns from Amazon Ads...

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AMAZON ADS MADE SIMPLE: Amanda Hedger from Amazon returns to break down the basics of Amazon Ads for authors. In this practical session, she’ll explain how the platform works, how to set up effective campaigns, and what to watch for when starting out, helping authors approach ads with more confidence and less confusion.

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BURNOUT-PROOF YOUR BUSINESS: I burnt out so you don't have too. Rachel McLean opens up about her burnout year and shares the warning signs every author needs to know, plus the practical strategies to keep your income flowing even during tough times.​

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KICKSTARTER FOR AUTHORS Workshop brings together Dana Claire, A. P. Beswick, and Oriana Leckert to explore how authors can successfully launch projects on Kickstarter. From planning your campaign to creating rewards and engaging readers, this session offers practical insights into using crowdfunding to support your books.

 

GERMANY DEEP DIVE PANEL: Back by popular demand, this panel returns for another deep dive into the German book market. Andrea Wilk, Freya von Korff, Alex Newton, and Kerstin Jandl (KDP) share insights into reaching readers in Germany, understanding the market, and the opportunities available for indie authors. Whether you're already publishing in German or considering expanding into the market, this session offers valuable perspectives from industry experts.

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AI ADVANTAGE: Harness cutting-edge AI tools to revolutionise your workflow. Master translations and image creation that will give you a competitive edge while saving precious time.

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HOW TO THINK LIKE A PUBLISHER with Tony Lee explores the mindset and strategies that publishers use to develop successful books and authors. Drawing on his industry experience, Tony will share insights into positioning, long-term planning, and making smart decisions that help authors build stronger careers and reach wider audiences.

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OPTIMISING AUTHOR BUSINESS WITH AI brings together Ricardo Fayet and Michael Evans to explore how artificial intelligence can support the business side of being an author. From research and marketing to managing intellectual property opportunities, this session looks at practical ways AI can help authors work smarter and make better strategic decisions in a rapidly evolving industry.

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USING TIKTOK TO SELL BOOKS Sacha Black explores how authors can tap into one of the fastest-growing platforms for book discovery. In this session, she will share practical tips on creating engaging content, connecting with readers, and using TikTok to build visibility and drive book sales.

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YOUR AI EDITOR & BETA READER with Tom Wilde from ProWritingAid explores how authors can use AI tools to strengthen their writing and editing process. From refining prose to getting instant feedback on drafts, this session looks at how AI can support authors as a smart editing partner while keeping their unique voice at the centre of the work

 

​​USING AI TO CTEATE AN AUDIOBOOK Simon Patrick 

from ElevenLabs explores how artificial intelligence is transforming audiobook production. This session looks at how authors can use AI voice technology to create high-quality audiobooks more quickly and affordably, opening up new ways to bring stories to listeners. 

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RUNNING YOUR AUTHOR BUSINESS - professional services panel brings together experts from HW Fisher, ALLi, and Joe Solari to discuss the professional support authors need to run a successful publishing business. From financial management and taxes to legal considerations and long-term planning, this panel offers practical guidance to help authors navigate the business side of their careers with confidence.

 

THE FUTURE OF AUTHOR DISCOVERABILITY The Session You Can’t Afford to Miss with Stuart Grant: The rules of discoverability are changing fast. AI search, GEO, structured data, and emerging technologies are reshaping how readers find authors, books, and content online. In this session, Stuart explores the most important shift authors need to understand right now, and what they can do to stay visible, relevant, and ahead of the curve. If your website, metadata, and online presence are not built for where discovery is heading, you risk being left behind.

 

YOUR AI WRITING ASSISTANT with Michael Stewart from Sudowrite explores how authors can use AI tools to support creativity and productivity in the writing process. This session looks at practical ways AI can help with brainstorming, drafting, and overcoming writer’s block.

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THE AUDIO REVOLUTION: Julian Holmes (W. F. Howes), Scott Curry (Spotify), and Nathan Van Coops come together to explore the growing audiobook market and what it means for authors. This panel looks at how audiobooks are reaching new listeners, the platforms shaping the industry, and the opportunities for authors to expand their readership through audio.

 

ONE-TO-ONE SESSIONS: Your exclusive chance to sit down with a bestselling author, ask them anything, and get tailored advice to take your writing to the next level!

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