Eileen Coleman is the marketing half of her partnership with her writer-husband Christopher. In this episode, Eileen shares the story of...

James and Mark walk us through a new advertising campaign for a six-book series that had languished. James shares the mistakes he made,...

James and Mark walk us through a new advertising campaign for a six-book series that had languished. James shares the mistakes he made,...

Facebook, BookBub and Amazon ads Ads Handout Grab it! In the second of this week’s three-part series on advertising for authors,...

Facebook, BookBub and Amazon ads Ads Handout Grab it! When Shayne Silvers began using Facebook ads in his author business, he quickly...

Social Media Ads are a big focus of our work here at the Self Publishing Formula simply because the days when you could organically drive...

Can you imagine the day that all your efforts at self publishing – the hard work writing, promoting, and planning your books – finally...

There are many, many things that go into a successful book launch. For a self-published author it can be enough to make your head spin....