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SPF-146: Masterclass: Amazon Ads – What’s Working Right Now – with Mark Dawson

  • James Blatch
  • Nov 16, 2018
  • 1 min read


Mark Dawson shares the latest strategies for using Amazon Advertising to sell more books, including up-to-the-minute information about Also Boughts.

This week’s highlights include:

  1. On the recent changes at Amazon to Also Boughts

  2. Why the changes are good news for SPF listeners

  3. The five places for authors to put their attention on Amazon Ads

  4. On the different reporting dashboards and which is better to use

  5. Being market-aware to help your own ads

  6. How Amazon’s choice of keywords can help your ads

  7. Three ways to profit from an ad for a free book

Resources mentioned in this episode:

PATREON: Self Publishing Formula Podcast’s Patreon page

ADS FOR AUTHORS: SPF’s flagship course is open for enrollment for a limited time.

FREE  SPF AMAZON ADS WEBINAR on Wed 21st November: Register now

STATE ABBREVIATIONS: The comedic clip from Conan that James refers to is here.

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