SPF-120: Masterclass: Facebook Changes and What They Mean for Authors – with Mark Dawson

Mark and James discuss up-to-the-minute news concerning the Facebook advertising platform and how recent changes affect authors.

This week’s highlights include:

1. On the end of the Power Editor

2. On the reduced reach of Facebook posts

3. Ways to adapt to these changes including using groups, not pages

4. Engagement campaigns rather than lead generation

5. How testing older strategies once again sometimes works

6. Reasons not to panic about Facebook ads

7. Updated info about GDPR and lead gen ads

8. Announcement about the launch date for the next Ads for Authors enrollment period

9. Mark’s command of his robot vacuum cleaner army using Alexa

Resources mentioned in this episode:

The SPF Foundation

PATREON: Self Publishing Formula Podcast’s Patreon page

SPF RESOURCES: The GPDR information sheets SPF has put together.

COOKIE BAR AND PRIVACY POLICY: SPF community member Kevin Partner has generously put together a video for WordPress website owners explaining how to add a Cookie bar and privacy policy to their websites, all while raising money for SPF friend Tommy Donbavand in his fight against cancer. More info here in the pinned post at the top of the news feed.

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